Virgin Atlantic Airways launches its first-ever global TV advertisement as it looks to strengthen its recovery from recession and reinforce the airline’s ‘it’ factor. The airline will be airing the $9m TV advertisement for the first time ever, in cities across the U.S., including New York, Los Angeles, Washington D.C., San Francisco and Boston and in the United Kingdom.
Video: New Virgin Atlantic TV Ad
If you’re on Facebook please head over to the Virgin video posting and *like* the video as Virgin tries to reach 50000 likes! There’s also a HQ version available!
The :30 and :60 second U.S. TV ad follows the award winning success of the airline’s ‘Still Red Hot’ 25th birthday campaign last year which was listed as one of the top ten marketing moments of 2009 by the U.K.’s Campaign magazine.
Audiences in five U.S. cities can tune in to see the global TV spot during Major League Baseball’s ALCS and NLCS playoff games beginning the week of October 11th through the week of November 1st. The :30 and :60 second spots will air over 50 times until the conclusion of the MLB World Series.
The campaign is accompanied by the soundtrack ‘Feeling Good’ by awarding-winning band, Muse. This is one of the rare times Muse, an English alternative rock band, has licensed a soundtrack for use in advertising.
The $25 million global ad campaign, “Your airline’s either got it or it hasn’t” first launched in May with the introduction of the U.S. print ads and online advertising. The seamless new style and feel of the brand is represented across all media platforms on a global scale and the TV campaign is the latest component.
On Tuesday a Tupolev Tu-154M (RA-85684) accomplished an emergency landing in Russia. The plane, operated by Alrosa Mirny Air Enterprise, was bound from Polyarnyj (PYJ/UERP) to Moskva-Domodedovo (DME/UUDD) when suddely all of its electrical systems, radio and navigation systems, flaps and fuel pumps have been lost. According to aviation-safety.net the crew was left with only 3,300kg of usable fuel.
The crew decided to do an emergency landing at an abandoned air strip, too short for a Tu-154. The aircraft overshot the air strip and came to rest 160m past the end of the runway. More info: http://aviation-safety.net
I just came across that great video on YouTube. It’s demonstrating a tactical approach into Naval Air Landing Facility San Clemente. It’s fun to see how they use the thrust reversers in flight to massively reduce speed…
Southwest Airlines recently published this video, featuring the making of “Florida One”. N945WN, a Boeing 737-7H4, wears a special livery representing Southwest Airlines’ ties to the Sunshine State since beginning service in January of 1996. Southwest has been growing from 17 daily nonstop departures to 284 daily nonstop departures and now carries 20 percent of all air traffic to the state of Florida. And last Southwest will begin service to the seventh Florida city, Panama City Beach, on May 23, 2010.
The challenge of this plane was to recreate the Flag Logo without the use of tools, using only the drawing for reference and the stencils for outline, while at the same time making both sides exactly symmetrical.
Process time: 8 days
Number of People: 32 over 3 shifts
Paint colors: 16
Total gallons: Approximately 46
Premask (stencil outline): 15 boxes or approximately 150 different pieces to create the logo
Florida One joins thirteen other 737s in Southwest’s fleet that carry a unique paint scheme: Arizona One, California One, Illinois One, Lone Star One (Texas), Nevada One, New Mexico One, Maryland One, three Shamu aircraft (SeaWorld), Silver One (celebrating Southwest’s 25th anniversary), Triple Crown One (recognizing Southwest’s top rankings for ontime performance, baggage handling, and Customer satisfaction), and Slam Dunk One (tribute to our NBA partnership).
The landing of a Russian Air Force Ilyushin IL-76MD (RA-86863) comes to a sudden end as it touches down late due to strong crosswinds.
According to information on Youtube, this accident already occured on August 09, 2008 at Pskov (PKV/ULOO) (Russia).
During landing at Sydney-Kingsford Smith Airport (SYD / YSSY) today a left main gear tire blew out on a Qantas Airbus A380 (VH-OQC). Flight QF32 was arriving from Singapore Changi Airport (SIN / WSSS).
The video below shows some footage that was filmed by a passenger, including some pictures from the tail cam.
Lockheed Martin released a video of the first Lockheed Martin F-35B Lightning II stealth fighter, passing overhead at 40 knots (46 mph) prior to a slow landing at Naval Air Station Patuxent River, Md. The flight was one of the last missions before the aircraft’s first vertical landing, and confirmed the jet’s power and controllability at very low speeds. The aircraft’s short takeoff/vertical landing (STOVL) propulsion system generates more than 41,000 pounds of vertical thrust, and enables airspeeds from zero to Mach 1.6. The F-35B will be flown by the United States Marine Corps, the United Kingdom’s Royal Air Force and Royal Navy, and the Italian Air Force and Navy. It will be capable of operating from small ships and austere bases near front-line combat zones.
A guy on YouTube called Balleka did a spectacular in-flight video of a Boeing 747-200F. He put a Contour HD helmet cam on the the nose gear and filmed takeoff and landing on a flight from Johannesburg (JNB) to Maputo International Airport (MPM).
You definitely have to watch this!
He also put this making of video online, in case you’re wondering how it was done.
The Boeing 747-8 Freighter successfully took to the sky for the first time Monday Feb. 8.
With 747 Chief Pilot Mark Feuerstein and Capt. Tom Imrich in the flight deck, the newest member of the 747 family took off at 12:39 p.m. local time from Paine Field in Everett and landed at Paine Field at 4:18 p.m.
This flight was the first of more than 1,600 flight hours in the test program for the newest member of the Boeing freighter family. The airplane followed a route over Western Washington, where it underwent tests for basic handling qualities and engine performance. The airplane reached a cruising altitude of 17,000 feet (5,181 m) and a speed of up to 230 knots, or about 264 miles (426 km) per hour.
Powered by four General Electric GEnx-2B engines, the 747-8 Freighter will transition its testing program to Moses Lake, Wash., and Palmdale, Calif., where the other two test airplanes will join it in the coming month.
Boeing launched the airplane on Nov. 14, 2005, with firm orders for 18 747-8 Freighters: 10 from Cargolux of Luxembourg and eight from Nippon Cargo Airlines of Japan. All told, Boeing has secured 108 orders for the 747-8, of which 76 are orders for the new freighter. Cargolux, Nippon Cargo Airlines, AirBridgeCargo Airlines, Atlas Air, Cathay Pacific, Dubai Aerospace Enterprise, Emirates SkyCargo, Guggenheim and Korean Air all have ordered the 747-8 Freighter.