Virgin Atlantic Airways launches its first-ever global TV advertisement as it looks to strengthen its recovery from recession and reinforce the airline’s ‘it’ factor. The airline will be airing the $9m TV advertisement for the first time ever, in cities across the U.S., including New York, Los Angeles, Washington D.C., San Francisco and Boston and in the United Kingdom.
Video: New Virgin Atlantic TV Ad
The :30 and :60 second U.S. TV ad follows the award winning success of the airline’s ‘Still Red Hot’ 25th birthday campaign last year which was listed as one of the top ten marketing moments of 2009 by the U.K.’s Campaign magazine.
Audiences in five U.S. cities can tune in to see the global TV spot during Major League Baseball’s ALCS and NLCS playoff games beginning the week of October 11th through the week of November 1st. The :30 and :60 second spots will air over 50 times until the conclusion of the MLB World Series.
The campaign is accompanied by the soundtrack ‘Feeling Good’ by awarding-winning band, Muse. This is one of the rare times Muse, an English alternative rock band, has licensed a soundtrack for use in advertising.
The $25 million global ad campaign, “Your airline’s either got it or it hasn’t” first launched in May with the introduction of the U.S. print ads and online advertising. The seamless new style and feel of the brand is represented across all media platforms on a global scale and the TV campaign is the latest component.
Video: Virgin Atlantic