Comments on: Air Berlin with New Identity http://blog.flightstory.net/522/air-berlin-with-new-identity/ The Aviation Blog Mon, 15 Mar 2010 02:22:44 +0000 http://wordpress.org/?v=2.1.2 By: Gilbert http://blog.flightstory.net/522/air-berlin-with-new-identity/#comment-13296 Gilbert Mon, 07 Jan 2008 01:29:18 +0000 http://blog.flightstory.net/522/air-berlin-with-new-identity/#comment-13296 A new logo was definetely needed, but indeed, the one chosen by the company has no meaning and shows a lack of artistic value. Additionally, the current NEW logo will visually clash on the other side of the aircraft with regards to its inclination. I personally thought that maybe the logo should have been changed to a bear, in resemblance of the Berlin City logo. Even then, the name tends to be too regional. Perhaps changing the name back to Germania or Air Germania would give it a better image against Lufthansa. A new logo was definetely needed, but indeed, the one chosen by the company has no meaning and shows a lack of artistic value. Additionally, the current NEW logo will visually clash on the other side of the aircraft with regards to its inclination.

I personally thought that maybe the logo should have been changed to a bear, in resemblance of the Berlin City logo. Even then, the name tends to be too regional. Perhaps changing the name back to Germania or Air Germania would give it a better image against Lufthansa.

]]>